JOHN SMITH'S - CHURCH END BREWERY - CAMPO VIEJO - HENDRICK'S - DISCARDED -
THE JUGGED HARE
John Smith's
TV • PRINT • PR
Famed for being 'No Nonsense', John Smith's wanted to increase its market share by attracting a younger audience. By creating a 'No Nonsense' cardboard cut out, we took the brand's ironic tone to the next level; and in the process, made it the No.1 selling bitter.
The public began stealing the cut-outs that were on posters /in pubs/ off licences, to some students even going to the trouble of making a kidnapping film holding our star to ransom just for a free crate of John Smith’s.
Church End Brewery
ON-TRADE POSTERS • SOCIAL
A Craft Ale brewery born out of Warwickshire. We were asked to create campaigns to promote some of their concoctions. In this case, a Christmas tipple aptly named, 'REINBEER'.
The following work ran within Church End’s own pubs as well as other pub chains.
We made use of the way beer mats stick to the glass, giving patrons a Reinbeer red nose.
Campo Viejo
OOH • MICROSITE
In essence, Campo Viejo is a modern take on the classic Rioja. We wanted to inject this ‘reinvention’ into the creative campaign. A Picasso-inspired image gave us the character of the wine and a powerful visual identity for the brand.
Hendrick's Gin
ON TRADE ACTIVATION
We were asked to create engaging On-Trade ideas that were based around the notion of time. Keeping in the spirit of Hendrick's, the ideas had to feel slightly eccentric and unusual.
*Click on images to enlarge*
Discarded
OOH
Discarded Spirits Co. is one of the leaders in the sustainable spirits movement, creating delicious drinks out of ingredients that would otherwise have been wasted. They wanted an OOH campaign to convey their mission.
The Jugged Hare, Barbican EC1
ON-TRADE ACTIVATION
A pitch we won for the London bar and restaurant chain, ETM. One of their establishments, The Jugged Hare in Barbican, who specialize in British game, wanted an idea that could umbrella promotional activities as well as cover their seasonal menus. And so, 'The call of the wild' was born.
We delivered on the look and feel along with a series of events that would also draw in the ladies of the city’s square mile.
Click to enlarge