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AUTOMOTIVE

FIAT 500X     -     LEXUS LM     -       FIAT FOUND      -     HARLEY DAVIDSON     -      AUDI  DEVILBISS    -     LONDON TAXI Co.     -      EVINRUDE     -     GRENADIER
Fiat 500X
OOH • TV • DIGITAL
The Fiat 500x was losing sales as no one knew it was an SUV or what SUV even stood for, come to that. We played off this fact, whilst highlighting the car's many benefits.
Lexus LM
SOCIAL • CONTENT • INFLUENCER
The LM is the pinnacle of luxury. We were asked to create a pan-European, social launch idea.  We saw a twist - the car felt more like stepping into the first class cabin of a plane. The campaign, 'Fly Lexus' was born.

  We partnered with a European luxury influencer and asked them to review our first class cabin.  This allowed us to make content in which they could share on their channels.

website film

We spoofed an onboard safety video to demonstrate some of the features

Fiat Found
PRINT
‘Found’ was Fiat’s new name for their used car offering. We were asked to create a memorable idea that could launch it.
Harley Davidson
SHOPPER MARKETING
Spark44 asked us to create themes that Harley could use globally within their dealerships, dealer magazines and in social. This was to cover showroom events of different models, used bikes and test rides.

Audi
SOCIAL
BBH wanted a simple halloween idea that would highlight the quality of Audi.
We open on the Audi logo. A light source moves slowly over it.                    The light source creates the number of the beast - 666.
                                                                                                                              (for those who can’t see it, just squint).
London Taxi Co.
PRINT • WEBSITE • EDM
How do you sell the original black cab to drivers who prefer a cheaper alternative? We soon realised we weren't selling a quality car, we were marketing a partnership and service. The world's most iconic taxi is only so because of its drivers. Together they stand for quality. By selling pride, we were selling loyalty. We won the pitch.
DeVilbiss
 BROCHURE • VIDEO CONTENT • ORGANIC/PAID CONTENT
Originally a B2B project to sell a new spray gun to automotive refinishers, However, we saw (and sold ) the opportunity in creating something much bigger for the brand by using the gun as the launchpad. 'Show your true colours' became the new brand platform for the famous American spray company.
Refinishers love to share their knowledge and skill. Using this organic content, we could increase the product reach by hat tipping their honest opinion of the DV1.
Evinrude
PRINT 
Evinrude invented the outboard engine 109 years ago. While their competitors chose to follow four-stroke, they stuck to their convictions on two-stroke, creating the cleanest combustion outboard in the world - the E-TEC G2. They wanted a campaign to convey the results of their pioneering spirit.
Ineos Grenadier
SOCIAL • CONTENT • PRINT
Ineos’ purpose is to further everyone’s understanding of the world through exploration. Google Street View does this, but they only go so far.
The idea was to go beyond Google Street view's limitation to show the car’s off-road capabilities, We decided to plot new routes and create a type of treasure hunt, where people could win a Grenadier.

We launched the campaign by focussing on Africa where only 4% of roads are plotted.

We posted the GPS coordinates of each new route. These took you to a pin on Google Maps where the route started. You had to click along the newly plotted roads in Street View to spot the new Grenadier.

Once found, you had to get its coordinates and enter them at ineosgrenadier.com to win.

Along the routes there were pins which you could click on to view local wonders within Google Photos. Here, we also drip fed photos of the new Grenadier to pique followers' interest and keep them involved.

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