ARMSTEAD - WORLDPAY - ABB - LONDON TAXI CO. - DEVILBISS -
QATAR AIRWAYS CARGO - DULUX
Armstead
PRINT • POS
BBH asked us to help on a pitch: to create a campaign for an economy paint brand. New to the market, Armstead needed a strong visual look and tone of voice to help them stand out and convert loyal tradesmen who already trusted other brands.
We won the pitch.
Promo giveaway can opener
Worldpay
PRINT • CONTENT • DIGITAL
When Worldpay launched they were up against some big competitors, so they needed to say something new. So, we focussed on the widespread problem of cart abandonment. With Worldpay, customers can feel assured they’re using an uncomplicated, safe and dependable checkout service, and businesses won’t lose that vital sale at the last hurdle.
ABB
PRINT • DIGITAL • SOCIAL
Smart home technology is no doubt the future. However, it's always portrayed with people enjoying their minimalist homes.
We were asked to come up with a pitch idea that would stand out in the category. We won.
London Taxi Co.
How do you sell the original black cab to drivers who prefer a cheaper alternative? We soon realised we weren't selling a quality car, we were marketing a partnership and service. The world's most iconic taxi is only so because of its drivers. Together they stand for quality. We won the pitch.
DeVilbiss
MICROSITE • VIDEO CONTENT • ORGANIC/PAID CONTENT
Originally a B2B project to sell a new spray gun to automotive refinishers, However, we saw (and sold ) the opportunity in creating something much bigger for the brand by using the gun as the launchpad. 'Show your true colours' became the new brand platform for the famous American spray company.
Refinishers love to share their knowledge and skill. Using this organic content, we could increase the product reach by hat tipping their honest opinion of the DV1.
Qatar Airways Cargo
VIDEO CONTENT • PRINT
Qatar Cargo wanted a new creative direction. While their competitors talked about themselves, we decided to throw the spotlight on the businesses who use the service. After all, it's more than just cargo they're carrying; it peoples' aspirations and livelihoods. This responsibility is what makes Qatar Cargo want to be the best they can. And why they care as much about the products as their owners do.
Dulux Trade
PRINT
BBH wanted a trade campaign that played on their quality credentials to prevent cheaper own brands taking a share of their market. So, we created the platform: ‘It’s your reputation’ which highlighted pride and professionalism. For trade PR, we used Dulux’s ‘Select decorator of the year’ to model for the campaign.
