ARMSTEAD - LONDON TAXI CO. - DEVILBISS - QATAR AIRWAYS CARGO - DULUX
Armstead
PRINT • POS
BBH asked us to help on a pitch: to create a campaign for an economy paint brand. New to the market, Armstead needed a strong visual look and tone of voice to help them stand out and convert loyal tradesmen who already trusted other brands.
We won the pitch.
Promo giveaway can opener
London Taxi Co.
How do you sell the original black cab to drivers who prefer a cheaper alternative? We soon realised we weren't selling a quality car, we were marketing a partnership and service. The world's most iconic taxi is only so because of its drivers. Together they stand for quality. We won the pitch.
DeVilbiss
MICROSITE • VIDEO CONTENT • BROCHURE
Originally a B2B project to sell a new spray gun to automotive refinishers, However, we saw (and sold ) the opportunity in creating something much bigger for the brand by using the gun as the launchpad. 'Show your true colours' became the new brand platform for the famous American spray company.
Qatar Airways Cargo
VIDEO CONTENT • PRINT
Qatar Cargo wanted a new creative direction. While their competitors talked about themselves, we decided to throw the spotlight on the businesses who use the service. After all, it's more than just cargo they're carrying; it peoples' aspirations and livelihoods. This responsibility is what makes Qatar Cargo want to be the best they can. And why they care as much about the products as their owners do.
Video content: 'Moved by people'
The video focuses on the customers' businesses - telling the story of what goes into producing their exports. Highlighting the time, effort and care the customers put in. Featuring cheese makers with good noses, fishermen who are dedicated to being out in all conditions and crocodile farmers who live on their wits.
The VO summarises how Qatar Cargo are moved by their stories, inspiring them to be the best they can be. Hence, they care for their cargo as much as their customers do.
Dulux Trade
PRINT
BBH wanted a trade campaign that played on their quality credentials to prevent cheaper own brands taking a share of their market. So, we created the platform: ‘It’s your reputation’ which highlighted pride and professionalism. For trade PR, we used Dulux’s ‘Select decorator of the year’ to model for the campaign.
