MAGNITONE - FAUVE - JACAMO - DR.MARTENS - FANTASIE - POLICE - DOVE
Magnitone
PRINT • CONTENT
Magnitone was relatively new in the beauty sector. After being approached directly by the client to pitch, we won the business. A product that re-energises face and body, we created the idea - This is Skintillation® We then produced the entire campaign for a budget of just £20K. With such a small creative budget to play with, we had to devise an idea that felt fresh, cheeky, yet big enough to carry through all further comms as the brand grew. The client loved This is Skintillation® so much he decided to trademark it and subsequently, it's now a registered end line.
Fauve
BROCHURES • VIDEO CONTENT
Overseeing the Fauve account, our main task was to werite a theme for each season's range. This story was brought to life in a photoshoot and weaved its way through all their brochures and print communications. We also produced content to further engage our online audience.
Jacamo
INTERNAL COMMS • PRINT • SOCIAL
Jacamo, the XXXL menswear brand, wanted a new strategy. We were asked to devise a big idea that would empower men and show depth to their character. There's more to man than the stereotypes.
Dr.Martens
OOH • PRESS
We were asked to globally pitch for the iconic shoe brand.
We soon saw an opportunity in celebrating what made it a British classic - the public.
We soon saw an opportunity in celebrating what made it a British classic - the public.
We won the pitch and the work ran exactly how we presented it.
Fantasie
PRINT
We also looked after the creative direction of the Fantasie lingerie brand, which had a different audience to Fauve.
Besides creating a story for each season's new look, we also produced print for their new products.
Besides creating a story for each season's new look, we also produced print for their new products.
Police
POS • OOH • DIGITAL
Police wanted to launch their new skull fragrance - The Illiusionist. As the budget was small, any extravagant ‘magical’ ideas were out. So we had to be creative with the idea and the budget. Creating a social competition with our 16-24 year old audience was an ideal way to get their engagement.
POS LENTICULAR
click to enlarge
Light sensitive poster. The skull appears when dusk approaches.
Dove
EXPERIENTIAL
Dove was trying to introduce the benefits of moisturising to the Indian market. For generations, Indian women have been using natural remedies on their skin. We had to tread carefully as to not upset their traditions, but our main goal was to
physically demonstrate the obvious benefits to using Dove over oils. Ogilvy asked us to create some experiential ideas.
physically demonstrate the obvious benefits to using Dove over oils. Ogilvy asked us to create some experiential ideas.
A digital mirror whereby the reflective surface is dimmer. A message is triggered when stood in front of it, pointing towards a button. When pressed, Dove lotion is dispensed on their hands to try. Unknowingly, their image becomes more vibrant on the screen.
To data capture, another message then appears: CAPTURE YOUR RADIANCE. WIN A PROFESSIONAL PHOTOGRAPHY SHOOT. ENTER EMAIL HERE. We also film and share the experience as they realise the mirror isn't all as it seems.
