MADAME TUSSAUDS - PAPERMATE - HARP - DOVE
Madame Tussauds
Madame Tussauds signed the rights for a Star Wars event. Both have such a strong shareable currency. So rather than using traditional media to promote the event, we wanted to create activities that would create additional content to be further watched, liked and shared with a wider, global audience. The way to get people excited about what’s happening inside Madame Tussauds is to make exciting things happen outside it as well.
Mos Eisley Cantina band busking around the London underground
Millenium Falcab - discounted fares if you get dropped off at Madame Tussauds
Dry ice activated lift in Westfield shopping centre
London Eye - pod installation
Papermate
Leo Burnett asked us to devise an idea that would inspire teenagers to pick up a pen rather than a phone or tablet.
Rather than using traditional media, we created an engaging hub where our audience could actually interact with the Papermate lnkjoy pen and be inspired to use their imagination.
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Harp
Harp is a growing brand within Nigeria.
They wanted an idea which brought the people closer to the brand using the nation's love of football as the driving force.
They wanted an idea which brought the people closer to the brand using the nation's love of football as the driving force.
We created the name SOCCERBEAT and the event that could run under it.
Dove
Dove was trying to introduce the benefits of moisturising to the Indian market.
For generations, Indian women have been using natural remedies on their skin. We had to tread carefully as to not upset their traditions, but our main goal was to physically demonstrate the obvious benefits to using Dove over oils.
For generations, Indian women have been using natural remedies on their skin. We had to tread carefully as to not upset their traditions, but our main goal was to physically demonstrate the obvious benefits to using Dove over oils.
