JOHN WEST - SEEDS OF CHANGE - BERTOLLI - NUTELLA - DOMESTOS - ANCHOR - NEW COVENT GARDEN FOOD Co.
John West
OOH
John West wanted to launch their new 'On the Go' range. but eating fish isn't usually people's first choice. However, we discovered that eating just two portions of fish per week had enormous health benefits. With John West making it so easy; taking out all the bones and freshly preparing each tasty portion for you, getting your recommended amount was now so convenient.
Seeds of Change
TUBECARDS • PRESS
At the time, Organic food was so right on. The heathens in this world would say it was made by hippies for hippies. Our mission: to dispel this myth whilst not taking ourselves too seriously.
Bertolli
TV IDENTS • PRESS
Famous for olive oil spread, Bertolli was launching a new mini bites range. They wanted an idea that focussed on the moment of consumption. We created the campaign, ‘Snack like an Italian. A whimsical take on the traits of our Mediterranean friends.
Nutella
SOCIAL • CONTENT • PRINT
Nutella wanted to celebrate the joy of their product, showing people eating it in various ways. We decided that the public were the best people to advocate it. So we came up with the idea of giving them the chance to star in the next TV commercial.
Domestos
PRESS • DIGITAL • CONTENT
How do you engage with your global audience above and beyond TV?
We created a simple interactive idea that got people to do just that, whilst making the point: Domestos finds and kills germs however hard they try to hide.
We created a simple interactive idea that got people to do just that, whilst making the point: Domestos finds and kills germs however hard they try to hide.
Anchor
PRINT
Anchor needed a strategy to cover all their portfolio of butters, cheeses and creams. We decided to bring it back to basics. Creatively, there was an opportunity in celebrating the down to earth relationship we have with food.
Twix
OOH
Who ever wants to share their chocolate?
As a Twix bar is two fingers, you have to come up with a good excuse not to hand one over.
As a Twix bar is two fingers, you have to come up with a good excuse not to hand one over.
New Covent Garden Food Co.
PRINT • TV IDENTS
Fresh soup v tinned soup. No contest really. We were asked to create a tone of voice that championed fresh.
