PLAYSTATION - MADAME TUSSAUDS - BLOCKBUSTER - CHESTER ZOO - NUFFIELD HEALTH - CLUB WEMBLEY - DODGE MUSCLE EXPERIENCE
PlayStation
TV & CINEMA • PRINT • AMBIENT
We had the task of creating the European launch for the Karaoke game, SingStar Rocks! The idea of bringing out the inner rock god in people seemed too much fun to ignore.
Madame Tussauds
EXPERIENTIAL
Madame Tussauds signed the rights for a Star Wars event. Both have such a strong shareable currency. So rather than using traditional media to promote the event, we wanted to create activities that would create additional content to be further watched, liked and shared with a wider, global audience. The way to get people excited about what’s happening inside Madame Tussauds is to make exciting things happen outside it as well.
Mos Eisley Cantina band busking around underground
Millenium falcab - discounted fare if you go to Madame Tussauds
Dry ice activated lift in Westfield shopping centre
London Eye pod installation
Blockbuster
POS • DIGITAL
In their final year of trading, the video renting company was trying all sorts of activities to generate revenue.
Interactive skyscraper
Chester Zoo
SPECIAL BUILD POSTERS
Chester zoo wanted an idea that would inspire their younger audience. We decided to capture children’s imaginations as they were dragged around retail parks at the weekend.
Nuffield Health
Unlike gyms, Nuffield Health focus on the well being of the individual and not just on their physical condition.
We were asked to create a tone of voice that would help them stand apart, enlightening people that the mind also plays an important role to feeling fit.
We were asked to create a tone of voice that would help them stand apart, enlightening people that the mind also plays an important role to feeling fit.
Club Wembley
WEBSITE
We were asked to pitch for this prestigious hospitality club.
They wanted an umbrella idea that would encapsulate everything they do.
They wanted an umbrella idea that would encapsulate everything they do.
So we created a tone of voice under our line - 'Raising the game'.
Dodge Muscle Experience
SOCIAL TEASERS • WEBSITE • RACETRACK MERCHANDISE
Dodge is a popular brand in Dubai but obviously, its power can never be truly realised on the road. Publicis, Dubai wanted an idea that would ignite excitement in the young, petrolheads of the city. The line was used on all collateral.
We were asked to create a rough brand film the agency could recreate to sell the idea into the client. It worked.
Social Teasers were subsequently made along with other assets.