We partnered with a European luxury influencer and asked them to review our first class cabin. This allowed us to make content in which they could share on their channels.
Lexus LM
SOCIAL • DIGITAL The LM is the pinnacle of luxury. We were asked to create a pan-European, social launch idea. We saw a twist - the car felt more like stepping into the first class cabin of a plane. The campaign, 'Fly Lexus' was born.