WARWICKSHIRE POLICE     -     TRANSPORT FOR LONDON     -     TV LICENSING     -     BRITISH TRANSPORT POLICE
Warwickshire Police
SOCIAL CONTENT
The police came to us to pitch an internal recruitment idea for their firearms division. As the role demands a certain kind of person, we knew the work had to be provoking. And on a budget of just 5K, it also had to be very simple.
We won the pitch.
Transport for London
OOH
The temptation of getting into any old cab at 3:30am after a few drinks is hard to resist. However, the statistics of women being attacked by unofficial cab drivers were alarming. We were asked to create an emotive poster to bring this to the public's attention.
TV Licensing
TV
TV licensing were cracking down on avoiders.
We created a TV campaign that showed non-payers being caught out, no matter what excuse they tried to make.
British Transport Police
POSTER
Pickpocketing is rife on the London Underground.
The BTP wanted an interesting cross-track poster to inform travellers of this. We played off the holiday destination posters that run along most platforms.