DFS     -     PETS AT HOME     -     TOYS DIRECT.COM     -     CLAS OHLSON     -     HOUSE OF FRASER     -     DREAMS   
DFS
PRESS • POSTER
DFS wanted to push their high-end range of sofas throughout winter.
We proposed a more emotional approach rather than their usual sale style.
Pets at home
 TV • CONTENT • PRINT
We were asked to create an idea that pet owners could engage in. We saw an opportunity in creating a digital hub whereby Pets at Home could encourage owners to share their initial experiences and educate others. Thus, driving content of subsequent comms along with cross-selling other services like The Groom Room and Vets4Pets.
Toys Direct.com
OOH
As their budget was fairly small, the toy company wanted a fun idea that would get noticed.
Clas Ohlson
PRINT • IN STORE • WEBSITE
Pitching directly to client, our brief was to create a new brand campaign that embraced the scandanavian approach to living.
House of Fraser
TV • PRINT
House of Fraser were opening more stores around the UK.
They wanted ideas that showed off ALL the fashion brands they sell. By proposing an illustrative style, we could creatively incorporate the brand names within the design rather than doing the obvious of just listing them. Plus, it allowed us to do some different sale TV.

TV x 2

Dreams
PRINT
As Britain's leading bed specialist, they were known for their sale ads but wanted to build a brand.
We were given the task of creating a print campaign showcasing their quality and comfort.
London Designer Outlet, Wembley
PRINT
We were asked to pitch for London's only outlet shopping centre. We saw an opportunity to play on this fact.