DELI BY SHELL - VODAFONE - TESCO - BENECOL - HARLEY DAVIDSON
Deli by Shell
OOH • POS
Roadside garages are having to reassess their business model as the future of fuel changes. They’re slowly starting to offer new products and services, whilst meeting the high expectations of drivers. We were asked to creatively celebrate everything Shell is now offering its customers via their quality on-site deli.
Vodafone
POS
We were asked to create an in-store campaign around Vodafone’s new offering - MWallet.
The digital wallet allows you to pay for smaller items using just your mobile.
Tesco
POS
BBH asked us to help them re-introduce Tesco’s marketing strategy ‘Every little helps’ within store. They had lost their way over the years, so we were given the task of rediscovering their tone of voice through a number of initiatives. We introduced new locally sourced products, highlighted stock reorganisation for improved convenience and pointed out their great value.
Benecol
POS ACTIVATION • SOCIAL
6 out of 10 people in the UK unknowingly have high cholesterol. So, Benecol (known for lowering cholesterol) teamed up with Heart UK to help raise awareness of this fact. We were asked to create a campaign that would help it hit home with the public.
We came up with the positioning, ‘It’s what’s inside that counts.’
We came up with the positioning, ‘It’s what’s inside that counts.’
We won the pitch.
Video content:
We could get an online influencer on board such as make-up artist, Lisa Eldridge. She gives make-up tips to a huge following of people aged 35 upwards. Throughout the video she applies make-up in an over-the-top way, increasing in silliness.
She explains the campaign and encourages her followers to upload their worst photo. She concludes by holding up a sign with ‘#worstphoto’ on it. The ‘It's what’s inside that counts’ logo appears.
Harley Davidson
Spark44 asked us to create themes that Harley could use globally within their dealerships, dealer magazines and in social. This was to cover showroom events of different models, used bikes and test rides.
