HIGHCROSS - ARNDALE CENTRE - DALTON PARK - LONDON DESIGNER OUTLET
Highcross, Leicester
INTEGRATED
The campaign uses the key thought 'Start Here'. It showcases Highcross as the city's ultimate shopping, dining and
entertainment destination - a focal point for fun, fashion, delicious food. The work aims to educate and excite Highcross Leicester's key audiences about the diverse offering, positioning the £350 million development as the place to start for your Leicester experience.
entertainment destination - a focal point for fun, fashion, delicious food. The work aims to educate and excite Highcross Leicester's key audiences about the diverse offering, positioning the £350 million development as the place to start for your Leicester experience.
Arndale Centre, Manchester
INTEGRATED
Arndale Centres were the first American style malls built in the UK. We were asked to advertise the biggest of them all. Positioned in the heart of Manchester, they wanted an idea that encompassed this.
Dalton Park, County Durham
TV • PRINT
Dalton Park is the largest factory outlet style shopping centre in the North East.
They wanted an idea to push their savings of 50%0ff.
They wanted an idea to push their savings of 50%0ff.
London Designer Outlet, Wembley
PRINT
We were asked to pitch for London's only outlet shopping centre. We saw an opportunity to play on this fact.
