KEW - LEXUS LM - PETS AT HOME - NUTELLA - GRENADIER - ROWNTREE'S - SPEEDO
Kew
Kew wanted to raise awareness and donations for their Millennium Seed bank, which stores the greatest concentration of living seed-plant biodiversity on earth. Sponsoring a seed wasn’t seen as worthwhile as a cute animal, but with 1 in 5 plant species said to be threatened with extinction, we could be losing sustainable solutions to world problems like food security; disease; climate change and biodiversity loss.
Lexus LM
The LM is the pinnacle of luxury. We were asked to create a pan-European, social launch idea. We saw a twist - the car felt more like stepping into the first class cabin of a plane. The campaign, 'Fly Lexus' was born.
We partnered with a European luxury influencer and asked them to review our first class cabin. This allowed us to make content in which they could share on their channels.
Pets at home
We were asked to create an idea that pet owners could engage in and create loyalty. We saw an opportunity in building a digital hub whereby Pets at Home could encourage owners to share their initial experiences and educate others. Thus, driving content of subsequent comms along with cross-selling other services like The Groom Room and Vets4Pets.
Nutella
Nutella wanted to celebrate the joy of their product, showing people eating it in various ways. We decided that the public were the best people to advocate it. So we came up with the idea of giving them the chance to star in the next TV commercial.
Grenadier
Ineos’ purpose is to further everyone’s understanding of the world through exploration. Google Street View does this, but they only go so far.
The idea was to go beyond Google Street view's limitation to show the car’s off-road capabilities, We decided to plot new routes and create a type of treasure hunt, where people could win a Grenadier.
We launched the campaign by focussing on Africa where only 4% of roads are plotted.
We posted the GPS coordinates of each new route. These took you to a pin on Google Maps where the route started. You had to click along the newly plotted roads in Street View to spot the new Grenadier.
Once found, you had to get its coordinates and enter them at ineosgrenadier.com to win.
Along the routes there were pins which you could click on to view local wonders within Google Photos. Here, we also drip fed photos of the new Grenadier to pique followers' interest and keep them involved.
Rowntree's
Rowntree’s social presence was scattered. Our challenge was to align all their products into one social hub – driving engagement and advocacy through a variety of entertainment.
Speedo
Iris created an ATL campaign to coincide with the 2016 Olympics. Our challenge was to get more people to engage with their 'The Winning Elements' idea via social media and ultimately get more people in the pool.
The idea is based around challenging Team Speedo and becoming a Winning Element. The goal: getting yourself and your team on the board.
beawinningelement.com - Like a computer game, you select a Team Speedo member and view their challenge.
