3     -     SAMSUNG     -     VODAFONE     -     OOREDOO
3
TV
Once upon a time, video calling was only seen in Sci-Fi films. So when we had the opportunity to announce its arrival to the masses, bigging up the technology was obvious and frankly, a bit boring. Let’s face it, it’s all about seeing your mates.
Samsung
OOH
We were asked to create a global B2B campaign that would, unlike their competitors, amplify that Samsung business tech was less about tomorrow and more about the present, thus demonstrating what is possible now.
Vodafone
POS
We were asked to create an in-store campaign around Vodafone’s new offering - MWallet.
The digital wallet allows you to pay for smaller items using just your mobile.
Ooredoo
TV • PRINT • SOCIAL • EXPERIENTIAL
Ooredoo is a broadband provider in the UAE.
Their Supernet broadband coverage is far greater than their main rival, Vodafone. We were asked to come up with an idea that would elevate Ooredoo in the marketplace. We created ‘The network of wonder’.