TRAVELODGE - AER LINGUS - EUROSTAR - CLUB MED - FLYBE
Travelodge
TAXI • PRESS • DIGITAL
Seen as a budget hotel that catered for stag dos, Travelodge approached us to create a campaign to get business people to reappraise them whilst launching their new 'SuperRooms'.
Aer Lingus
PRINT
Aer Lingus wanted to be known as the smart choice when it came to flying. The airline offered so much more than their no frills Irish competitor. We were asked to create a brand campaign that could also umbrella their January Sale promotions.
Eurostar
PRESS • OOH DIGITAL
In this instance, the problem for Eurostar was not the brand, it was the destination.
‘Belgium? There’s nothing there.’ Contrary to the facts, that was the perception. So we decided to create an air of mystery around the place to whet people’s appetites. Rather than use the Eurostar logo, we created a microsite instead:
europesbestkeptsecret.com
Without mentioning Belguim by name, the ads just gave simple facts about the country. While the site explained why you should visit and how you can get there cheap with Eurostar.
click to enlarge
click to enlarge
click to enlarge
Club Med
We were asked to create a social campaign that would position Club Med as a leading, upmarket package holiday choice.
Flybe
INTEGRATED
What set Flybe apart from their rival cheap flight operators was the fact they flew from local airports rather than the usual known destinations. We saw an opportunity to creatively push the local-ness and how you could enjoy your trip much more simply by tapping into local knowledge.
